Growth of online dating
In the last few weeks, e Harmony has launched a personal matching feature called eh that Langston says will combine the company's huge database with a real-live matchmaker — for 00 a pop.
Dating Services (view report) Comprehensive research reports provide in-depth industry analysis and five-year growth forecasts, with special focus on the underlying structure and external forces and relationships that affect industries and their performance. alternative services, niche and adult websites, trade associations, and company profiles and estimated market shares.
Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.
The Passion Network, for example, is a small empire of 250 dating hubs like Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008 — right through the recession — to become a .1 billion powerhouse.
According to Ujjwal Doshi, a lead media and entertainment services research analyst from Technavio, “Matrimonial sites are the oldest form of matchmaking when compared to other forms of online dating.
To survive, they'll need a novel marketing strategy and a focus on untapped potential , just 21 percent of Internet users agreed with the statement "people who use online dating sites are desperate," an eight point drop from the last poll in 2005.That's not only because of their size but because their Internet use is expanding and they're more likely to be single than in the past: More than a third of adults that age are unmarried, according to the Census.Emerging sites appealing to them include The biggest players also are adding cross-over lines of business.Analysts expect the acceleration to continue over the next five years.Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.